INSIGHT
Brave Beginnings works to ensure ventilators and life-saving neonatal equipment are always available to newborns in critical need. Each year in the United States, one in nine babies are born prematurely, placing a huge burden on hospitals to have an adequate amount of the best life-saving equipment. The correct medical equipment can literally mean the difference between life and death.
IMPACT
> BRAND & WEBSITE DEVELOPMENT: Formerly known as the Will Rogers Motion Picture Pioneers Foundation, a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Brave Beginnings sought to relaunch the brand with an updated identity and website aimed to engage a new generation of supporters. [ WEBSITE ]
> INFLUENCER RECRUITMENT & CONTENT PRODUCTION: Zoe Saldana speaks up for preemies in a 30-second public service announcement that will appear before movies on more than 4,000 theater screens nationwide. [ VIDEO ]